A Site Google and AI Can Read

Most of the visibility problems we find are not glamorous. They are plumbing. A site that looks perfectly fine to a human visitor can be half unreadable to a machine: pages that never get indexed, structure a model cannot parse, canonicals pointing the wrong way, and, increasingly, a crawler quietly turned away at the door. The business owner sees a working website. Google and the answer engines see gaps.

This service fixes that layer. It is deliberately unshowy, and it sits underneath everything else we do, because content and citations cannot help you if the machine cannot read the page they live on.

What technical and schema work actually is

It is the engineering that makes your site legible to software: to Google's crawler, and to the AI crawlers that feed ChatGPT, Gemini, Perplexity, Claude and Copilot. Some of it is classic technical SEO, the crawlability, indexation, speed and internal linking that have decided rankings for years. Some of it is newer: structured data that labels what each page is about, an llms.txt file that points models at what matters, and robots rules that decide which AI bots are allowed to read you at all.

We treat all of it as one job on purpose, because AI learns about you from the same web Google indexes. A broken foundation holds back both halves at once. Fix the plumbing and you are not choosing between Google rankings and AI visibility, you are giving yourself a chance at both.

What we implement

Technical SEO health

We start with the foundations that still decide whether you can compete at all: that your important pages are actually crawlable and indexed, that the site loads quickly, that internal links pass authority to the pages that matter, and that canonicals and sitemaps tell search engines the truth about your site. This is unglamorous and it is essential. If Google cannot crawl and index a page cleanly, nothing else you do to it will land.

Structured data (schema.org)

We add the right schema.org types for your business, not a scattergun of every tag available. That might mean LocalBusiness or a more specific type such as Dentist, an Organization block, FAQ markup, Product markup for a shop, and the properties that describe you accurately. Done well, structured data helps machines understand what your pages are and can win you rich results in Google. Done badly, it is noise. We are careful about which of these actually apply to you.

llms.txt and AI-crawler access

We add an llms.txt file, a plain, machine-readable summary that points models at the pages and facts that matter most, and we get your robots configuration right so the AI crawlers you want are allowed in. This part surprises people. Some platforms and content delivery networks now block AI crawlers by default, so bots such as GPTBot, ClaudeBot and PerplexityBot are refused before they read a word. We covered how this happens in why your website might be blocking AI crawlers. We check exactly which bots can reach you and open the door to the right ones.

Machine readability and extractability

Finally we make sure a model can lift the right facts from your pages cleanly: sensible heading structure, clear answers near the top, tidy markup and content that is not buried inside scripts or images. An engine that has to guess will often guess wrong, or skip you entirely. Clean, extractable structure is what lets it quote you accurately.

The honest truth about schema

Here is the part most agencies will not say out loud. Structured data is necessary, but it is not a magic AI-citation lever. It helps machines read and understand you, and it can win rich results on Google, both of which are worth having. But the evidence that schema on its own lifts how often AI engines cite you is genuinely mixed. We looked at what the data actually shows in does schema markup get you cited by AI, and the honest answer is that it is a foundation, not a silver bullet.

So we sell it as exactly that. Schema is table stakes: the readable, well-labelled baseline every serious site should have. It makes you legible and it can earn you richer Google listings. What it does not do is guarantee an AI mention, and anyone pitching schema as a one-tag hack for getting cited by ChatGPT is overselling. We would rather implement it properly, tell you the truth about its ceiling, and put the credit for AI visibility where it actually belongs: being useful, being readable, and being present in the sources AI trusts.

How it helps Google and AI

For Google, this is the classic foundation. Crawlable, fast, well-linked pages with accurate canonicals and correct structured data are the difference between a page that ranks and a page that never surfaces, and schema can earn you rich results that make your listing stand out.

For AI, it is more fundamental than most owners realise: if the crawler is blocked or the page is unreadable, no amount of good content will ever be quoted, because the model never sees it. Getting the plumbing right does not guarantee a citation, but getting it wrong guarantees you are invisible. And because being cited is a separate result from ranking, readability is a job worth doing in its own right.

What you get

The deliverable is a site that machines can actually read, with the work documented so you know exactly what changed and why. Nothing here is locked behind a subscription, and you own every change we make.

• A technical health check: crawl, indexation, speed and internal links
• Canonicals and XML sitemaps set up to tell search engines the truth
• The right schema.org types implemented for your specific business
• FAQ, Organization and, where relevant, Product or LocalBusiness markup
• An llms.txt file pointing models at the pages and facts that matter
• Robots and crawler access configured so the right AI bots are allowed in
• Clean, extractable page structure so models can lift the right facts
• A plain-English summary of every change, with no jargon and no lock-in

Honest limitations

We will not pretend this buys you a ranking or a place in any AI answer, because nobody can control what these systems say. Structured data is a foundation, not a guarantee, and its effect on AI citations specifically is mixed rather than proven. Some of this work takes time to show up too: crawlers have to revisit your pages, indexes have to refresh, and models are retrained on their own schedule, so readability today does not become visibility tomorrow. What we can promise is that your site will be genuinely readable to Google and to AI, that nothing is silently blocking the crawlers, and that we will always tell you where the honest ceiling is. If you want this maintained and re-measured every month, that is the monthly plan.

Questions people ask

Will structured data get me cited by AI?

Not on its own. Structured data helps machines read and understand your pages, and it can win rich results on Google, but the evidence that schema alone lifts AI citations is mixed. We treat it as a necessary foundation, not a magic lever. Anyone selling schema as a guaranteed AI-visibility hack is overselling it. Getting cited also depends on being genuinely useful, being mentioned in the sources AI trusts, and being readable in the first place.

Do I need to rebuild my website?

Almost never. This is work we do on the site you already have. We add structured data, tidy the technical foundations, fix crawl and indexation issues and correct crawler access without a redesign. If your platform genuinely cannot be made readable, we will tell you plainly rather than sell you a rebuild you do not need, but that is rare.

Is my site blocking AI crawlers?

It might be, and many owners have no idea. Some platforms and content delivery networks now block AI crawlers by default, so bots such as GPTBot, ClaudeBot and PerplexityBot are turned away before they ever read a page. We check exactly which bots can reach your content and configure access so the right ones are allowed in, without opening the door to abuse.

Do you do this on WordPress, Shopify or Wix?

Yes. We work across common platforms including WordPress, Shopify, Wix, Squarespace and custom builds. The approach adapts to what the platform allows: some let us edit markup and robots rules directly, others need a plugin or app, and a few have limits we will be honest about up front. Either way, we implement what the platform supports and tell you where the ceilings are.

Sources

Every statistic here is attributed inline to the source below. We link to primary material so you can check each claim yourself. If a number is not attributed, treat it as our professional judgement rather than a measured fact.

• Ahrefs, research on overlap between AI citations and Google rankings, 2025
• Ofcom, Online Nation 2025, on UK adults' use of AI tools and AI summaries in search